Connect your webshop with East Midlands Fulfilment Hub

Fast movers at EMFH, slower lines and supplier products elsewhere

Brands often keep their fast movers at EMFH for same-day dispatch, hold some lines themselves and buy others from a supplier that ships direct. The EMFH lines and your own lines sell side by side in one store. Dropday checks every order line against your rules, stores the matching supplier on each line and splits the order, so EMFH receives only the products it stores, with the same products and quantities your customer ordered.

More orders, not more order entry

When an order comes in, Dropday sends the products you store at EMFH to EMFH with your customer's delivery address. Nobody retypes orders, so growth means more parcels in Nottingham, not more admin for your team.

Stock you don't have to maintain

The stock of the products you store at EMFH follows what EMFH reports, so your webshop shows what the warehouse can ship, without stock files or manual corrections. Products you ship yourself or buy from other suppliers keep their own stock. Dropday sets this up for you.

Your shipments in view

When EMFH ships, Dropday brings the tracking back to the original webshop order. You follow your EMFH shipments in the same place as the rest of your orders, instead of looking them up or asking the warehouse.

How you get started

You connect Shopify or another supported webshop, keep your account with East Midlands Fulfilment Hub and tell Dropday which products EMFH stores for you. Dropday sets up the orders, stock updates and tracking, and tests them with you before your first real order goes to EMFH.

How the EMFH connection works

EMFH connects stores and marketplaces with real-time order sync, automatic tracking push-back and stock sync, and for platforms it does not list it connects via REST API, EDI file feeds or direct database integration.

Dropday links your webshop to that interface for the products EMFH stores, and brings stock and dispatch back to your orders.